claudia sträter has a database of at least 100,000 customers but never really did anything with it. and that was a shame, thought the dutch fashion house. because loyal customers should be rewarded!

It’s a clear case. And so a loyalty program was developed with the stylish Fashion Card as a tool. A personal card with which the customer earns points for a discount on the Claudia Sträter collection and can have clothing altered free of charge. In addition, Fashion Card holders receive access to an online account with customized offers, are the first to be notified of pre-sales and are personally invited to exclusive events.

customer retention

A card that benefits the customer. Not only financially but also as regards extra service. Thanks to this Fashion Card holders will develop a closer relationship with Claudia Sträter and will visit one of its stores more frequently. Even if they just pop in for some great styling advice.

getting in the door

Claudia Sträter’s objective, of course, is to get existing clients to visit a store more often. And the company has succeeded; the loyalty program even shows a clear increase of revenues. In addition, more insight has been obtained into the Claudia Sträter woman and her buying behavior. And that is useful for direct emailings, for example, which — it appears — are read by more than half of the Fashion Card holders.