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Event Driven Marketing
leaning back, relaxing and thinking that everything is sitting pretty with your clients? that is not useful. you have to work at a business relationship. only then is a lifelong alliance guaranteed.
A card offering congratulations for the addition of a new family member, a birthday note or a winback mailing — everything revolves around timing. In other words, you have to make the best offer to every customer at the right moment by means of the right communication channel.
timing
In order to retain your customers and strengthen your relationship, you have a loyalty program in place and regularly conduct targeted campaigns, making sure that these have an increasingly higher personal relevance. But to a large degree success lies in the timing. If a customer is threatening to leave, you have to respond to this quickly — otherwise you will lose that customer. And if you want to convince the customer to buy a certain product? Then the response is the highest when the customer is in your store!
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1 on 1 communication — at the right
time, different for each customer
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point-of-sale
You can make the customer the best offer when you are top of mind. How? m—wise gives you a unique medium. The point-of-sale printer. At the moment the customer pays for his or her purchase, the printer prints out a coupon with the customized message. This way good customers who use their customer card can be directly informed or given a call to action. And the response is high — because you are never more top of mind than when the customer is in your store! Too little too late, you say? Certainly not, most customers immediately get back in line.
effective campaigns
Campaigns where everything revolves around having sound knowledge of the customer. And around 1:1 communication. This can only occur by means of an automated process. And therein lies m—wise’s strength. We can assist you with setting up and organizing effective, event-driven campaigns. Think of the welcome message for each new customer — because 35% of your customers fall off after the first visit. Each moment of contact is automatic — at the right time, different for each customer.
Do you really want to take the bull by the horns? Then how about a complete program based on the customer cycle — where you go along with the consumer’s rhythm of life?
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