06 april

smart retail marketing event october 15 2009 hotel arena, amsterdam

‘Be positive towards the consumer as an entrepreneur’, Elsevier Retail advised this spring on their website. ‘View the recession as an opportunity!’

An excellent opportunity to strengthen relationships with your customers or resume contact with your former customers.

Is the Netherlands really keeping a tight hand on the purse-strings? Do consumers really have less money to spend or are they responding to their feelings of fear that the media are talking them into? Whatever the case may be, retailers are beginning to feel the effects of this change of behavior. So this is the moment to strike and convince loyal customers of your stability and reliability.

Retain your customers in these times of economic crisis and convince them of your greatest trumps!

How will you go about this, what is the right time and will you invest or will you play it safe? The Smart Retail Marketing Event 2009 with its central topic of customer retention will provide the answers.