get more insight into your customers and their needs. conduct smart 1:1 campaigns and analyze results in an effective manner. it’s all possible with a single platform: m—point, the unique product developed by m—wise.

the simple way to improve customer orientation

This is the aim of m—point. It is a user-friendly tool for your customer service and ideal for setting up multi-channel campaigns and loyalty promotions. m—point also provides a 360 ° view of your customer and makes it possible to analyse customer behaviour in a simple way. It goes without saying that all the results are measurable. Not only within m—point, but also in your tills!

optimise data quality

m—point can be linked to any till system, webshop or back-office system. Data checking, deduplication and validation help you to guarantee optimal data quality.

increase your service level

You can also enhance the quality of your customer service, as it is easy to retrieve and add customers and edit their data. You will have rapid access to customer information such as the purchasing profile, contact and transaction history.

create, send and automate relevant campaigns

You can do this all yourself, in-house. The possibilities include not only direct mail and email, but also SMS, POS coupon printers and microsites. A multi-channel campaign environment for maximum customer orientation. Make your own selections, profiles and groups, personalise your content, plan and automate the sending.

evaluate campaigns immediately

It goes without saying that all points of contact can be traced live. Each campaign is automatically linked to customer and transaction data, giving you an immediate insight into its success. You can also implement changes during the course of the campaign.

improved experience and effect for your loyalty programme

Launch flexible loyalty promotions with m?point, such as discounts or extra points. You determine the target group, the type of product and the duration. This allows you to reward only those customers who actually change their behaviour. The result is measurable from day one.

analyse and report on customer behaviour — with a click of a button

Would you like to be able to respond to developments in a targeted fashion and with lightning speed? Live reports give immediate insights into your campaign results, customer segments and registration levels, for example. However, you could also compare popular cross-sell articles, different store formulas and products.

drill down to the deepest level!

The secret lies in the in-memory technology — millions of records can be linked without adversely affecting speed. You can drill down to customer, product and even transaction level. Choose your own selection criteria and make comparisons, analyse your campaigns or evaluate the purchasing policy.